Mountain Hardwear
Looking to reinvent itself for a new generation of outdoor adventurers, we took Mountain Hardwear back to its 90's roots as a challenger brand full of personality. Using techniques referencing more analog processes we put a distinct focus on maker culture, creating seasonal content and environmental displays that speak to the dedication to craft and quality that Mountain Hardwear continually pioneers.
TEAM
Ben McNutt—Creative Director
Ryan Henbest—Design Director
Kyle Harrison—Designer
Sara Cobaugh—Strategy Director
Cody Beard—Copywriter
Helsi Robino—Project Manager